📊 亚马逊 SP 广告每日分析报告

生成时间：2026-03-06 01:57  |  数据天数：62天  |  目标 ACOS：30.0%

📦 广告组合：A-name necklace B0DBSQ8KQ3

1. 核心数据看板

Spend
$2,314.99
$37.34/天
Sales
$4,967.19
$80.12/天
ACOS
46.61%
目标 30.0% 🔴
Orders
386
6.2/天
CTR
0.52%
🟢
CVR
11.27%
🟢

2. Campaign 分层

广告活动SpendSalesACOS订单诊断
SP-出单词广告混投$528.46 $1,044.61🔴 50.59% 85🔴
SP-auto- 提高和降低$319.89 $870.15🟡 36.76% 71🟡
SP关键词-Name Plate Necklaces Manual-3 复制 1$261.47 $399.56🔴 65.44% 32🔴
SP关键词-Name Plate Necklaces Manual-5$223.67 $471.78🔴 47.41% 39🔴
SP关键词-Name Plate Necklaces Manual-2$212.57 $379.69🔴 55.99% 28🔴
SP-broad 出单词混-捡漏0.3$200.51 $695.35🟢 28.84% 48🟢
SP关键词-Name Plate Necklaces Manual-7$138.95 $284.77🔴 48.79% 21🔴
name necklace-auto新开1$113.48 $153.89🔴 73.74% 11🔴
SP关键词-Name Plate Necklaces Manual-1$110.14 $201.80🔴 54.58% 16🔴
SP关键词-Name Plate Necklaces Manual-11$85.70 $139.90🔴 61.26% 10🔴
SP关键词-Name Plate Necklaces Manual-14$47.81 $111.92🟡 42.72% 8🟡
SP关键词-Name Plate Necklaces Manual-1 复制 1$43.76 $179.82🟢 24.34% 14🟢
SP关键词-Name Plate Necklaces Manual-1 复制 1$13.33 $9.98🔴 133.57% 1🔴
SP关键词-Name Plate Necklaces Manual-4$10.87 $9.98🔴 108.92% 1🔴
SP-各款名字asin定投互开$4.38 $13.99🟡 31.31% 1🟡

3. 流量结构 — 广告位对比

广告位SpendSalesACOSCTRCVR诊断
亚马逊站内搜索结果的其余位置$651.19 $1,173.50🔴 55.49% 0.51%8.35%🔴
亚马逊站内的商品页面$486.51 $234.79🔴 207.21% 0.15%3.06%🔴
亚马逊站内的搜索结果顶部$1,171.64 $3,558.90🟡 32.92% 3.89%16.28%🟡
亚马逊站外$5.20 $0.00🔴 ∞ 零转化 0.63%0.00%🔴
⚠️ 商品页面 ACOS 207.21%，是搜索顶部 32.92% 的 6.3 倍。建议降低基础Bid + 提高 Top of Search 广告位调价，将流量从商品页转向搜索顶部。

4. 预算分析

广告活动日预算预算耗尽率总花费
SP-出单词广告混投$30 🟡 96.8%$528.46
SP-auto- 提高和降低$20 🟡 96.7%$319.89
SP关键词-Name Plate Necklaces Manual-3$18 🟡 96.7%$261.47
SP关键词-Name Plate Necklaces Manual-5$10 🟡 96.7%$223.67
SP关键词-Name Plate Necklaces Manual-2$20 🟡 96.7%$212.57
SP-broad 出单词混-捡漏0.3$20 🟡 96.7%$200.51
SP关键词-Name Plate Necklaces Manual-7$60 🟡 96.8%$138.95
name necklace-auto新开1$10 🟡 96.7%$113.48
SP关键词-Name Plate Necklaces Manual-1$10 🟡 96.7%$110.14
SP关键词-Name Plate Necklaces Manual-1$15 🟡 96.7%$85.70
SP关键词-Name Plate Necklaces Manual-1$30 🟡 96.7%$47.81
SP关键词-Name Plate Necklaces Manual-1$60 🟡 96.7%$43.76
SP关键词-Name Plate Necklaces Manual-1$10 🔴 100.0%$13.33
SP关键词-Name Plate Necklaces Manual-4$60 🔴 100.0%$10.87
SP-各款名字asin定投互开$15 🟡 95.3%$4.38

5. 投放精准度

🔴 高ACOS/零转化投放目标

投放词CampaignSpendACOS订单
close-matchname necklace-auto新开1 $113.48🔴 73.74% 11
delaney name necklaceSP关键词-Name Plate Necklaces Man $32.88🔴 253.12% 1
gold emma necklaceSP-出单词广告混投 $25.56🔴 106.59% 2
necklace for AlexSP关键词-Name Plate Necklaces Man $20.89🔴 ∞ 零转化 0
personalized olivia name necklSP关键词-Name Plate Necklaces Man $17.64🔴 ∞ 零转化 0
isabella necklaceSP关键词-Name Plate Necklaces Man $16.44🔴 82.36% 2
necklace for BriannaSP关键词-Name Plate Necklaces Man $16.18🔴 162.12% 1
name necklace emmaSP关键词-Name Plate Necklaces Man $15.57🔴 ∞ 零转化 0

🟢 高转化投放目标

投放词CampaignSpendACOS订单
harperSP-broad 出单词混-捡漏0.3 $13.33🟢 10.59% 9
leah necklaceSP关键词-Name Plate Necklaces Man $20.66🟢 29.57% 7
dora necklaceSP关键词-Name Plate Necklaces Man $0.45🟢 0.78% 5
lucy necklaceSP关键词-Name Plate Necklaces Man $16.64🟢 27.76% 5
necklace for CamilaSP关键词-Name Plate Necklaces Man $12.92🟢 18.47% 5
natalie necklaceSP关键词-Name Plate Necklaces Man $16.04🟢 22.93% 5
necklace for AbbySP关键词-Name Plate Necklaces Man $8.34🟢 16.05% 4
necklace for SavannahSP关键词-Name Plate Necklaces Man $11.56🟢 20.66% 4

6. ASIN 匹配度

🔴 零转化ASIN（花费>$10）

ASINSpend点击诊断
B08B3436KH$23.33 28🔴 零转化
B08D753Z7L$12.81 14🔴 零转化
B08D778215$10.54 16🔴 零转化
B08B3JS12B$10.14 13🔴 零转化

🟢 高效ASIN（ACOS<30.0%）

ASINSpendACOS订单CVR
B08B3DHRTQ$15.43 🟢 11.03%1041.67%
B08B3LJN8Q$17.02 🟢 20.28%628.57%
B08B3Q77XW$24.67 🟢 29.39%627.27%
B08B343YCW$11.19 🟢 16.97%538.46%
B08D745SQR$17.23 🟢 24.63%519.23%
B08B3BS2QL$7.60 🟢 13.12%535.71%
B08B36QH2W$9.20 🟢 15.36%529.41%
B08D74YTVR$16.66 🟢 23.82%519.23%

7. 搜索词分析

🔴 烧钱词（零转化需否定）

搜索词Campaign广告组花费点击
customized necklaceSP-auto- 提高和降低 提高和降低$8.8414
zoe necklaceSP关键词-Name Plate Necklace Zoe*SP-K$8.348
delilahSP关键词-Name Plate Necklace Delilah*SP-K$8.2810
customize necklaceSP-auto- 提高和降低 提高和降低$7.5212
olivia name necklaceSP关键词-Name Plate Necklace Olivia*SP-K$7.448
hannah necklaceSP关键词-Name Plate Necklace Hannah*SP-K$7.377
milaSP关键词-Name Plate Necklace Mila$6.959
brianna necklaceSP关键词-Name Plate Necklace Brianna*SP-K$6.866

🟢 高转化词（可毕业到Exact）

搜索词Campaign广告组ACOS订单
lucy necklaceSP关键词-Name Plate Necklace Lucy*SP-K🟢 13.96%5
dora necklaceSP关键词-Name Plate Necklace Dora*SP-K🟢 0.78%5
leah necklaceSP关键词-Name Plate Necklace Leah*SP-K🟢 18.19%4
ella necklaceSP-broad 出单词混-捡漏0.3 广告组 - 6/7/2024 🟢 9.94%3
ldurian name necklacesSP-auto- 提高和降低 提高和降低🟢 1.50%3
natalie necklaceSP关键词-Name Plate Necklace Natalie*SP-K🟢 28.73%3
camila necklaceSP关键词-Name Plate Necklace Camila*SP-K🟢 16.27%3
harper necklaceSP-broad 出单词混-捡漏0.3 广告组 - 6/7/2024 🟢 10.03%3

8. 展示量份额

搜索词平均份额平均排名花费订单
name plate necklaces 4.30%12 $20.261
name necklace for girls 0.75%14 $19.081
name necklaces for women 1.64%18 $17.170
necklace with name 2.11%10 $14.191
natalie necklace 73.10%1 $13.853
grace necklace 32.46%1 $12.893
gold name necklace 4.85%12 $12.540
personalized necklace 0.17%32 $11.911
customized necklace 1.52%15 $11.230
gold name necklace for women 4.09%10 $11.052

⚡ 执行清单（对标亚马逊后台操作日志）

🔴 紧急（今日必做）
优先级广告类型操作对象所属广告活动所属广告组执行操作调整记录依据
🔴商品广告广告活动: SP-出单词广告混投 SP-出单词广告混投— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP-auto- 提高和降低 SP-auto- 提高和降低— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP关键词-Name Plate Necklaces Man SP关键词-Name Plate Necklaces Manual-3— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP关键词-Name Plate Necklaces Man SP关键词-Name Plate Necklaces Manual-5— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP关键词-Name Plate Necklaces Man SP关键词-Name Plate Necklaces Manual-2— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP-broad 出单词混-捡漏0.3 SP-broad 出单词混-捡漏0.3— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP关键词-Name Plate Necklaces Man SP关键词-Name Plate Necklaces Manual-7— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: name necklace-auto新开1 name necklace-auto新开1— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP关键词-Name Plate Necklaces Man SP关键词-Name Plate Necklaces Manual-1— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP关键词-Name Plate Necklaces Man SP关键词-Name Plate Necklaces Manual-1— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP关键词-Name Plate Necklaces Man SP关键词-Name Plate Necklaces Manual-1— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP关键词-Name Plate Necklaces Man SP关键词-Name Plate Necklaces Manual-1— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP关键词-Name Plate Necklaces Man SP关键词-Name Plate Necklaces Manual-1— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP关键词-Name Plate Necklaces Man SP关键词-Name Plate Necklaces Manual-4— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告广告活动: SP-各款名字asin定投互开 SP-各款名字asin定投互开— 调整广告位(Top of Search)当前值 → +50%Top ACOS 32.92% vs 商品页 207.21%
🔴商品广告搜索词: customized necklace SP-auto- 提高和降低提高和降低 添加否定关键词(精确)新增否定14次点击$8.84零转化
🔴商品广告搜索词: zoe necklace SP关键词-Name Plate Necklaces Manual-3Zoe*SP-K 添加否定关键词(精确)新增否定8次点击$8.34零转化
🔴商品广告搜索词: delilah SP关键词-Name Plate Necklaces Manual-5Delilah*SP-K 添加否定关键词(精确)新增否定10次点击$8.28零转化
🔴商品广告搜索词: customize necklace SP-auto- 提高和降低提高和降低 添加否定关键词(精确)新增否定12次点击$7.52零转化
🔴商品广告搜索词: olivia name necklace SP关键词-Name Plate Necklaces Manual-1Olivia*SP-K 添加否定关键词(精确)新增否定8次点击$7.44零转化
🔴商品广告投放: necklace for Alex SP关键词-Name Plate Necklaces Manual-2Alex*SP-K 调整竞价当前Bid → $0.3023次点击$20.89零转化
🔴商品广告投放: personalized olivia name SP关键词-Name Plate Necklaces Manual-1Olivia*SP-K 调整竞价当前Bid → $0.3019次点击$17.64零转化
🟡 重要（本周完成）
优先级广告类型操作对象所属广告活动所属广告组执行操作调整记录依据
🟡商品广告投放: close-match name necklace-auto新开1name necklace-auto新开 调整竞价降低20%ACOS 73.74% 超目标
🟡商品广告投放: delaney name necklace SP关键词-Name Plate Necklaces Manual-7Delaney*SP-K 调整竞价降低20%ACOS 253.12% 超目标
🟡商品广告投放: gold emma necklace SP-出单词广告混投SP-出单词广告混投 调整竞价降低20%ACOS 106.59% 超目标
🟡商品广告ASIN: B08B3436KH 所在Campaign所在AdGroup 暂停广告enabled → paused$23.33花费28点击0转化
🟡商品广告ASIN: B08D753Z7L 所在Campaign所在AdGroup 暂停广告enabled → paused$12.81花费14点击0转化
🟡商品广告ASIN: B08D778215 所在Campaign所在AdGroup 暂停广告enabled → paused$10.54花费16点击0转化
🟡商品广告ASIN: B08B3JS12B 所在Campaign所在AdGroup 暂停广告enabled → paused$10.14花费13点击0转化
🟡商品广告搜索词: lucy necklace —— 毕业到手动精确Campaign新建Exact关键词5单ACOS 13.96%
🟡商品广告搜索词: dora necklace —— 毕业到手动精确Campaign新建Exact关键词5单ACOS 0.78%
🟡商品广告搜索词: leah necklace —— 毕业到手动精确Campaign新建Exact关键词4单ACOS 18.19%
🟢 观察（持续监测）
优先级广告类型操作对象所属广告活动所属广告组关注指标当前值下次检查
🟢商品广告Campaign: SP-auto- 提高和降低 SP-auto- 提高和降低— ACOS趋势36.76%3天后
🟢商品广告广告位: 商品页面 所有活动— 商品页Spend占比目标<20%7天后