📊 亚马逊 SP 广告每日分析报告

生成时间：2026-03-05 11:40  |  数据天数：62天  |  目标 ACOS：30.0%

📦 广告组合：A bubble name necklace-B0F18TN6XR

1. 核心数据看板

Spend
$799.48
$12.89/天
Sales
$1,712.04
$27.61/天
ACOS
46.7%
目标 30.0% 🔴
Orders
93
1.5/天
CTR
0.46%
🟢
CVR
8.07%
🟢

2. Campaign 分层

广告活动SpendSalesACOS订单诊断
SP关键词-Bubble Name Necklaces Manual-3$399.94 $1,187.37🟡 33.68% 62🟡
SP关键词-Bubble Name Necklaces Manual-2$233.32 $291.80🔴 79.96% 18🔴
SP关键词-Bubble Name Necklaces Manual-6$141.13 $198.89🔴 70.96% 11🔴
Bubble name necklace 随机款式test auto 固定$25.09 $33.98🔴 73.84% 2🔴

3. 流量结构 — 广告位对比

广告位SpendSalesACOSCTRCVR诊断
亚马逊站内搜索结果的其余位置$188.55 $506.72🟡 37.21% 0.98%10.57%🟡
亚马逊站内的商品页面$329.53 $145.91🔴 225.84% 0.22%1.72%🔴
亚马逊站内的搜索结果顶部$281.03 $1,078.40🟢 26.06% 4.02%13.78%🟢
亚马逊站外$0.37 $0.00🔴 ∞ 零转化 0.29%0.00%🔴
⚠️ 商品页面 ACOS 225.84%，是搜索顶部 26.06% 的 8.7 倍。建议降低基础Bid + 提高 Top of Search 广告位调价，将流量从商品页转向搜索顶部。

4. 预算分析

广告活动日预算预算耗尽率总花费
SP关键词-Bubble Name Necklaces Manual-$30 🟡 96.8%$399.94
SP关键词-Bubble Name Necklaces Manual-$30 🔴 100.0%$233.32
SP关键词-Bubble Name Necklaces Manual-$30 🟡 96.8%$141.13
Bubble name necklace 随机款式test auto $20 🔴 100.0%$25.09

5. 投放精准度

🔴 高ACOS/零转化投放目标

投放词CampaignSpendACOS订单
close-matchBubble name necklace 随机款式test $25.09🔴 73.84% 2
grace necklaceSP关键词-Bubble Name Necklaces Ma $21.63🔴 54.10% 2
necklace for rubySP关键词-Bubble Name Necklaces Ma $19.27🔴 60.26% 2
necklace for chloeSP关键词-Bubble Name Necklaces Ma $18.17🔴 ∞ 零转化 0
alex necklaceSP关键词-Bubble Name Necklaces Ma $17.16🔴 85.84% 1
joy necklaceSP关键词-Bubble Name Necklaces Ma $12.42🔴 47.81% 2
necklace for madisonSP关键词-Bubble Name Necklaces Ma $11.60🔴 58.03% 1
necklace for ellaSP关键词-Bubble Name Necklaces Ma $9.37🔴 46.87% 1

🟢 高转化投放目标

投放词CampaignSpendACOS订单
necklace for sophiaSP关键词-Bubble Name Necklaces Ma $23.58🟢 14.65% 9
hazel necklaceSP关键词-Bubble Name Necklaces Ma $6.36🟢 9.36% 4
necklace for emilySP关键词-Bubble Name Necklaces Ma $19.22🟢 24.04% 4
lily necklaceSP关键词-Bubble Name Necklaces Ma $17.49🟢 29.16% 3
isabella necklaceSP关键词-Bubble Name Necklaces Ma $7.50🟢 13.90% 3
necklace for averySP关键词-Bubble Name Necklaces Ma $11.29🟢 28.96% 2
nova bubble letter necklaceSP关键词-Bubble Name Necklaces Ma $7.95🟢 21.50% 2
charlotte necklaceSP关键词-Bubble Name Necklaces Ma $5.45🟢 11.85% 2

6. ASIN 匹配度

🔴 零转化ASIN（花费>$10）

ASINSpend点击诊断
B0F18XZ4DY$27.33 42🔴 零转化
B0F18VH6DH$22.75 38🔴 零转化
B0F18QK8KD$15.71 21🔴 零转化
B0F18T11C7$14.50 20🔴 零转化
B0F18VFNFB$14.00 23🔴 零转化
B0F18V5858$13.67 20🔴 零转化
B0F18SZ9SK$12.46 17🔴 零转化

🟢 高效ASIN（ACOS<30.0%）

ASINSpendACOS订单CVR
B0F18S6B5S$30.70 🟢 19.08%921.95%
B0F18TKWXL$12.69 🟢 12.96%527.78%
B0F18PKJX2$19.89 🟢 24.87%414.81%
B0F18RBS5H$23.66 🟢 29.59%412.50%
B0F18V44ZR$12.71 🟢 15.90%422.22%
B0F18T1VZN$10.28 🟢 15.13%425.00%
B0F18QB7WG$13.34 🟢 14.51%418.18%
B0F18PN425$10.15 🟢 25.39%215.38%

7. 搜索词分析

🔴 烧钱词（零转化需否定）

搜索词Campaign广告组花费点击
bubble letter name necklace goSP关键词-Bubble Name Necklac Gianna$10.5018
bubble letter name necklace goSP关键词-Bubble Name Necklac Zoe$7.2910
alex and ani necklaceSP关键词-Bubble Name Necklac Alex$7.199
ella necklaceSP关键词-Bubble Name Necklac Ella$5.998
chloe necklaceSP关键词-Bubble Name Necklac Chloe$5.459
avery necklaceSP关键词-Bubble Name Necklac Avery$5.408
bubble name necklaceBubble name necklace 随机款式 广告组 - 5/16/2025$5.1512
bubble name necklace silverSP关键词-Bubble Name Necklac Nova$4.718

🟢 高转化词（可毕业到Exact）

搜索词Campaign广告组ACOS订单
hazel necklaceSP关键词-Bubble Name Necklac Hazel🟢 4.18%4
sophia necklaceSP关键词-Bubble Name Necklac Sophia🟢 16.31%4
name necklace for girl sophiaSP关键词-Bubble Name Necklac Sophia🟢 1.21%4
leah necklaceSP关键词-Bubble Name Necklac Leah🟢 3.03%2
joy necklaceSP关键词-Bubble Name Necklac Joy🟢 17.36%2
ivy necklaceSP关键词-Bubble Name Necklac Ivy🟢 15.97%2
emily necklaceSP关键词-Bubble Name Necklac Emily🟢 23.16%2
bubble letter necklace goldSP关键词-Bubble Name Necklac Nova🟢 13.87%2

8. 展示量份额

搜索词平均份额平均排名花费订单
bubble letter name necklace go 39.13%2 $23.740
olivia necklace 30.36%2 $15.911
bubble letter name necklace 11.73%3 $14.050
bubble letter necklace gold 0.15%33 $13.932
custom bubble letter necklace 31.77%2 $13.101
sophia necklace 56.22%1 $12.394
bubble name necklace gold 47.97%2 $12.370
bubble letter necklace 0.12%36 $11.010
emily necklace 69.62%1 $9.262
emma necklace 69.74%1 $8.371

⚡ 执行清单（对标亚马逊后台操作日志）

🔴 紧急（今日必做）
优先级广告类型操作对象所属广告活动所属广告组执行操作调整记录依据
🔴商品广告广告活动: SP关键词-Bubble Name Necklaces Ma SP关键词-Bubble Name Necklaces Manual-— 调整广告位(Top of Search)当前值 → +50%Top ACOS 26.06% vs 商品页 225.84%
🔴商品广告广告活动: SP关键词-Bubble Name Necklaces Ma SP关键词-Bubble Name Necklaces Manual-— 调整广告位(Top of Search)当前值 → +50%Top ACOS 26.06% vs 商品页 225.84%
🔴商品广告广告活动: SP关键词-Bubble Name Necklaces Ma SP关键词-Bubble Name Necklaces Manual-— 调整广告位(Top of Search)当前值 → +50%Top ACOS 26.06% vs 商品页 225.84%
🔴商品广告广告活动: Bubble name necklace 随机款式test Bubble name necklace 随机款式test auto — 调整广告位(Top of Search)当前值 → +50%Top ACOS 26.06% vs 商品页 225.84%
🔴商品广告搜索词: bubble letter name neckla SP关键词-Bubble Name Necklaces Manual-Gianna 添加否定关键词(精确)新增否定18次点击$10.50零转化
🔴商品广告搜索词: bubble letter name neckla SP关键词-Bubble Name Necklaces Manual-Zoe 添加否定关键词(精确)新增否定10次点击$7.29零转化
🔴商品广告搜索词: alex and ani necklace SP关键词-Bubble Name Necklaces Manual-Alex 添加否定关键词(精确)新增否定9次点击$7.19零转化
🔴商品广告搜索词: ella necklace SP关键词-Bubble Name Necklaces Manual-Ella 添加否定关键词(精确)新增否定8次点击$5.99零转化
🔴商品广告搜索词: chloe necklace SP关键词-Bubble Name Necklaces Manual-Chloe 添加否定关键词(精确)新增否定9次点击$5.45零转化
🔴商品广告投放: necklace for chloe SP关键词-Bubble Name Necklaces Manual-Chloe 调整竞价当前Bid → $0.3027次点击$18.17零转化
🟡 重要（本周完成）
优先级广告类型操作对象所属广告活动所属广告组执行操作调整记录依据
🟡商品广告投放: close-match Bubble name necklace 随机款式test auto 广告组 - 5/16/2025 19:3 调整竞价降低20%ACOS 73.84% 超目标
🟡商品广告投放: grace necklace SP关键词-Bubble Name Necklaces Manual-Grace 调整竞价降低20%ACOS 54.10% 超目标
🟡商品广告投放: necklace for ruby SP关键词-Bubble Name Necklaces Manual-Ruby 调整竞价降低20%ACOS 60.26% 超目标
🟡商品广告投放: alex necklace SP关键词-Bubble Name Necklaces Manual-Alex 调整竞价降低20%ACOS 85.84% 超目标
🟡商品广告ASIN: B0F18XZ4DY 所在Campaign所在AdGroup 暂停广告enabled → paused$27.33花费42点击0转化
🟡商品广告ASIN: B0F18VH6DH 所在Campaign所在AdGroup 暂停广告enabled → paused$22.75花费38点击0转化
🟡商品广告ASIN: B0F18QK8KD 所在Campaign所在AdGroup 暂停广告enabled → paused$15.71花费21点击0转化
🟡商品广告ASIN: B0F18T11C7 所在Campaign所在AdGroup 暂停广告enabled → paused$14.50花费20点击0转化
🟡商品广告ASIN: B0F18VFNFB 所在Campaign所在AdGroup 暂停广告enabled → paused$14.00花费23点击0转化
🟡商品广告搜索词: hazel necklace —— 毕业到手动精确Campaign新建Exact关键词4单ACOS 4.18%
🟡商品广告搜索词: sophia necklace —— 毕业到手动精确Campaign新建Exact关键词4单ACOS 16.31%
🟡商品广告搜索词: name necklace for girl so —— 毕业到手动精确Campaign新建Exact关键词4单ACOS 1.21%
🟢 观察（持续监测）
优先级广告类型操作对象所属广告活动所属广告组关注指标当前值下次检查
🟢商品广告Campaign: SP关键词-Bubble Name Necklac SP关键词-Bubble Name Necklaces Manual-— ACOS趋势33.68%3天后
🟢商品广告广告位: 商品页面 所有活动— 商品页Spend占比目标<20%7天后